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Build What Matters Workbook

Practice What the Book Teaches

The Exercise Workbook is a free companion to the Build What Matters eBook. Work through every exercise, see the NutriMatch examples, and apply each concept directly to a real product.

How to Use the Workbook

  1. Get the read-only workbook by clicking the button above.

  2. Get your own copy by clicking "File" then "Make a copy".*

  3. Give your file a name, then click the "Make a copy" button.

  4. On each tab, review the NutriMatch example.

  5. Complete the exercise that corresponds with each chapter in the book.

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* You may need a free Google Drive account to save your file.

What the Workbook Covers

The workbook is organized by chapter and contains one exercise tab for each major concept in the book. Every tab includes a blank template to complete and a fully completed NutriMatch example to reference.

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Exercises:

  1. List the current Products at your organization and any ideas for new products.

  2. Write a clear Vision Statement for your product.

  3. Write a compelling product goal using the OKR (Objectives & Key Results) framework.

  4. Create a User Persona to empathize with your target customer.

  5. Draft several User Stories to indicate a user's needs from their perspective.

  6. Practice creating a detailed Iteration Plan with tasks.

  7. Fill out a Self-Assessment of your current product competencies.

  8. Create your own Action Plan to move forward with your product transformation.​​

No signup required. No email address needed.

The workbook is free and openly accessible. Open it, make a copy, and start building.​​​​​​​​

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