Evolving from Requirements to Discovery: An Introduction to Design Thinking and the Double Diamond Model

Too many product teams rush straight into development, building features based on assumptions rather than validated user needs. This approach leads to wasted time, resources, and products that fail to meet expectations entirely.

In this hands-on webinar, product management expert Steven Granese shares proven techniques to shift from traditional requirements gathering to true problem solving through Design Thinking and the Double Diamond methodology.

What You'll Learn:

Stop Building the Wrong Things

• Why starting with requirements documents often leads to failure

• How to identify and hunt for real problems worth solving

• The critical difference between gathering requirements and finding opportunities

Master the Double Diamond Approach

• Navigate the four key phases: Discover → Define → Develop → Deliver

• Use divergent thinking to generate creative solutions beyond obvious answers

• Apply convergent thinking to focus your efforts on high-impact opportunities

Validate Ideas Before You Build

• Turn assumptions into testable hypotheses using proven frameworks

• Run quick, low-cost experiments to validate or kill ideas fast

• Learn when to pivot, persevere, or abandon a solution based on real data

Practical Tools You Can Use Immediately

• Build user personas that drive decision-making

• Create customer journey maps that reveal pain points

• Design story maps that prioritize features by user value

• Structure experiments that give you clear go/no-go signals

Real-World Application:

Through the airline industry case study (featuring "Agile Airlines" mobile ticketing app), you'll see each technique applied in practice. Learn how to identify frustrated business travelers, map their booking journey, convert problems into opportunities, and test solutions before investing in full development.

Who Should Attend:

Product managers, product owners, UX designers, business analysts, and anyone responsible for building solutions that customers will actually use and love.

Your Takeaway:

Walk away with a complete toolkit for moving beyond assumptions to validated solutions. Stop wasting resources on features nobody wants and start building products that solve real problems for real people.