Webinar: An Introduction to Product Discovery

Most product teams rush straight from ideas to implementation, building features based on stakeholder requests or gut instinct. The result? Low adoption rates, wasted development effort, and products customers don't want to use. Product Discovery is the discipline of validating customer problems and testing solution ideas before committing to development. In this interactive webinar, participants learn practical discovery methods including customer research techniques, opportunity mapping, and rapid experimentation. Whether currently operating as a feature factory or looking to strengthen existing discovery practices, this session provides the frameworks and tools to ensure development resources go toward solving real customer problems with validated solutions.

Agenda

• The Discovery Mindset - Why building fast isn't the same as building right

• Understanding Customer Problems - Interview techniques and research methods that reveal genuine needs

• From Problems to Opportunities - Creating opportunity trees and prioritizing where to focus discovery effort

• Solution Exploration - Story mapping, prototyping, and design methods for generating innovative ideas

• Testing Assumptions - Designing lightweight experiments to validate risks before full development

• Building MVPs - Creating minimum viable products that test hypotheses with real customers