FREE DOWNLOAD · 30 PAGES
Crush Your Goals.
An introduction to OKRs for teams and leaders. Not just an eBook but a blueprint that guides you step by step through implementing and scaling OKRs across your organization.
✓ Craft objectives that actually motivate the team.
✓ Measure key results that prove progress, not activity.
✓ Execute with focus and scale OKRs across multiple teams.
GET THE EBOOK
Want more OKR learning? Watch our free "Create an OKR" online course.
Ready to implement OKRs? Purchase our full "OKR Foundations" online course.
WHY THIS EBOOK?
A proven framework, made practical.
OKRs are used by some of the world’s most successful companies. This guide unpacks the framework into actionable steps you can start using immediately, whether you’re a seasoned executive or building your first startup.
01
Write objectives that motivate
Turn vague ambitions into clear, inspiring objectives the whole team can rally behind.
02
Measure what matters
Define key results that track real outcomes instead of busywork so you always know if you’re winning.
03
Execute with focus
Keep the team aligned and accountable through the quarter without drowning in process.
04
Scale across teams
Connect OKRs from the executive level down to individual teams so the whole organization pulls in one direction.
INSIDE THE EBOOK
Four parts. Thirty pages.
Read it cover to cover, or jump straight to the part your team needs most.
01
Introduction to OKRs
What OKRs are, where they came from, and why they work.
5 pages
02
Creating an OKR
Crafting motivating objectives and measurable key results.
11 pages
03
Executing an OKR
Staying focused and accountable through the quarter.
8 pages
04
Scaling Multiple OKRs
Connecting OKRs across teams and the whole organization.
6 pages
COMMON QUESTIONS
Before you download.
Here are the most frequently asked questions about the ebook.
What’s actually in the ebook?
Thirty pages across four parts: an introduction to OKRs, how to create them, how to execute them through a quarter, and how to scale them across multiple teams. Packed with actionable insights you can use immediately.
Is it really free?
Yes. The only ask is your name and email so we can send you the PDF. You’ll also be subscribed to The Product Compass newsletter; one click to unsubscribe if it’s not for you.
Who is this guide for?
Executives, team leads, founders, and Product Managers - anyone responsible for setting goals and driving them to completion. No prior OKR experience needed.
Do I need OKR software to use it?
No. The eBook is tool-agnostic. The framework works in a spreadsheet, a doc, or whatever your team already uses.
What will I get in my inbox?
The PDF immediately, plus one issue of The Product Compass every Monday. No drip sequences. No upsell cadences. Unsubscribe any time.
Written by Steven Granese.
25+ years in software and product. Creator of the Compass Product Operating Model. Author of Build What Matters. This eBook is a practical overview of how to get started with the powerful OKR goal-setting framework.
PAY IT FORWARD
Know a Product Manager who needs this?
Send them the ebook, or share it with your network. The more organizations that use OKRs the right way to drive meaningful results, the better.
© 2026 Compass Productivity