"Measure What Matters" is a book written by John Doerr, a venture capitalist at Kleiner Perkins Caufield & Byers. The book, published in 2018, is a guide to setting and achieving goals using the OKR (Objectives and Key Results) framework.
The OKR framework is a goal-setting method that involves setting specific and measurable objectives, along with key results that will indicate whether or not the objectives have been met. The framework is designed to be simple, yet powerful, and it has been used by companies like Google, Intel, and Uber to achieve their goals.
In "Measure What Matters," Doerr shares his own experiences using the OKR framework and provides practical advice for how to implement it in your own organization. He also includes case studies and examples of how companies have used OKRs to achieve success.
One of the strengths of the book is its clear and concise writing style. Doerr does an excellent job of breaking down the OKR framework and making it easy to understand and apply. He also provides a lot of helpful examples and case studies that illustrate the concepts he is discussing.
Another strength of the book is the way it emphasizes the importance of setting measurable goals. The OKR framework is all about setting specific and measurable objectives, and the book does a great job of highlighting the importance of this aspect of goal-setting.
One potential weakness of the book is that it may not be suitable for all organizations. The OKR framework is designed for organizations that are looking to achieve specific and measurable goals, and it may not be the best fit for organizations that have different types of goals or that operate in different types of industries.
Overall, "Measure What Matters" is an excellent guide to the OKR framework. It is well-written, easy to understand, and provides a lot of helpful advice and examples. If you're looking to set and achieve specific and measurable goals in your organization, this book is definitely worth reading.
"Measure What Matters" is a valuable read for anyone looking to set and achieve specific and measurable goals in their organization. The OKR framework is a powerful tool for achieving success and John Doerr's book is an excellent guide to implementing it in your own organization. The book is well-written, easy to understand and provides helpful case studies and examples. It is a must-read for any leader or team looking to improve their goal setting and execution